Fashion brands and their home collections
German porcelain brand ROSENTHAL launched a furniture range during the IMM. The presentation was hidden away on the first floor of austrian manufacturer ADA’s huge stand (Maybe this was done not to confuse some of the “bad-taste guys” amongst the buyers…?).
The brand intends to expand their century old design and lifestyle strength into new categories like furniture (Sofas, tables, chairs) and carpets. This small ROSENTHAL presentation was like a hidden eclectic treasure and way nicer than most of what we could see in hall 11. The mixed metal feet (shiny & matte) and the dark wood tones were amongst the best of the fair.