Fashionable Home Blog

Fashion brands and their home collections


ESPRIT home displayed their collections on three different locations on this years’ Heimtexil fair.

The newly acquired partner ESSENZA showed bed & bath in a spacious appartment with freestanding bathtub, the long-serving partner Stoeckel & Grimmler displayed new cushions and throws in a slightly more abstract setting with the recently published mood images as backdrops. The images where perfectly styled and shot by Gabriella & Bernd Opitz, like in the last few years.

The third stand presence was tiny: AS Creation basically set up an ESPRIT POS module for the wallpapers.

The overall impression was very fresh and colourful though lacking a common thread and clear ESPRIT brand identity. So much so that some friends of us stumbled through hall 11 without noticing the brand. Well…



One comment on “ESPRIT @ HTX 2015 – COLOURFUL MIX

  1. Pingback: ESPRIT CARPETS @ DOMOTEX 2015 – Nature on the floor | Fashionable Home Blog

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This entry was posted on February 5, 2015 by in Fairs, Home Collections and tagged , , , , , , , , .