Fashion brands and their home collections
ESPRIT home displayed their collections on three different locations on this years’ Heimtexil fair.
The newly acquired partner ESSENZA showed bed & bath in a spacious appartment with freestanding bathtub, the long-serving partner Stoeckel & Grimmler displayed new cushions and throws in a slightly more abstract setting with the recently published mood images as backdrops. The images where perfectly styled and shot by Gabriella & Bernd Opitz, like in the last few years.
The third stand presence was tiny: AS Creation basically set up an ESPRIT POS module for the wallpapers.
The overall impression was very fresh and colourful though lacking a common thread and clear ESPRIT brand identity. So much so that some friends of us stumbled through hall 11 without noticing the brand. Well…