Fashion brands and their home collections
ENTRANCE WITH PAPER BIRDS AND SKIES
ESPRIT HOME 2015 PREVIEW
German fashion brand ESPRIT with roots in San Francisco previewed their home assortments yesterday in a photo studio location in rainy Hamburg. The four seasonal themes are inspired by different natural spaces: Spring/Lake, Summer/Sea, Autumn/Desert and Winter/Woods. This is a notable shift away from the city locations the brand had used for a few years now.
The new products (bed linens, cushions, wallpaper and carpets/rugs) were displayed in four hut-like boxes that represented four seasonal outdoor locations and matching mainly feminine colour schemes. These huts were the basis of the fotoshooting bonanza the brand undertook during summer in Germany and Spain to convey the nature concept for next year. Making-of videos and the image motifs will follow in a few weeks.
One detail surprised us: The license partner for ESPRIT Bed & Bath changed from the long-running partner KITAN to ESSENZA. We will try to dig deeper to find out the reasons for this change and keep you posted.
SEASON 2: SUMMER/SEA
SEASON 4: WINTER/WOODS