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Fashion brands and their home collections

DIESEL LIVING @ Milano 2014

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DIESEL displayed all of their newly re-named “LIVING” collections on one common stand wall-to-wall with their furniture partner MOROSO. Also the branding changed to a little red or black house with a white DIESEL logo. Reminded us a bit of our humble fashionable home icon…

Put to the test by showing a complete DIESEL house, the collection looks more homogenious then the heterogenious set-up with such famous italian partner companies like Moroso, Foscarini, Scavolini and Zucchi would make it appear. Most items presented where newly dressed versions of existing products or line extensions like the extended FORK lamp line-up.

The big news was that SELETTI is going to produce funky table ware and accessories under the DIESEL brand beginning this autumn. The two themes on display were mechanical/industrial and planetary surfaces already used for tables.

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http://www.diesel.com

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