Fashion brands and their home collections
Italian fashion house ETRO displayed their 2014 ETRO CASA home collection in all its spledor during the January Edition of Maison & Objet. In contrast to a lot of other collections, ETRO designs and produces the collection inhouse and draws on a long tradition as a textile company.
The collection is divided into “tessuti” and “finished products”. The colours are less bold and fresh than you would expect, but ETRO does not do home as a short PR splash, but as a long-term and reliable business. They know that home is less fast as fashion in adapting trends and that they need to stress the textile heritage of their brand rather than hopping onto fashion fads.