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Fashion brands and their home collections

Villeroy & Boch Flooring with Krono

Villeroy & Boch Flooring with Krono

Dubbed as a holistic approach to flooring using the established design worlds of Villeroy & Boch, Krono AG launched a large flooring collection at this year’s Domotex fair under the well-known V&B brand.

We are not really convinced yet about the difference versus other flooring collections. Especially as the flooring designs are interchangeable and – thanks to Photoshop – can ideally be used in any interior. We miss the claimed holistic approach. This is a branded collection, but not a branded interior concept, really. Additionally we do not see how the branding is executed in the final product in detail.



Villeroy & Boch

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This entry was posted on January 20, 2014 by in Fairs, Home Collections, Uncategorized and tagged , , .