Fashion brands and their home collections
Dubbed as a holistic approach to flooring using the established design worlds of Villeroy & Boch, Krono AG launched a large flooring collection at this year’s Domotex fair under the well-known V&B brand.
We are not really convinced yet about the difference versus other flooring collections. Especially as the flooring designs are interchangeable and – thanks to Photoshop – can ideally be used in any interior. We miss the claimed holistic approach. This is a branded collection, but not a branded interior concept, really. Additionally we do not see how the branding is executed in the final product in detail.
Villeroy & Boch