Fashion brands and their home collections
German fashion behemoth S.Oliver staged a nice bed linen collection presentation at this year’s HTX fair. With a (cardboard) camper van and tent, a hammock and hand-painted signs, the brand used a little brazilian flair to communicate this year’s flowery and colourful bed linens.
The S.Oliver bath collection was less lifestyle-oriented and felt a lot more generic. Last year’s trial to push upmarket using “Selection” as a secondary label was not continued.