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Fashion brands and their home collections

S. Oliver Home with brazilian flair @ HTX 2014

S. Oliver Home with brazilian flair @ HTX 2014German fashion behemoth S.Oliver staged a nice bed linen collection presentation at this year’s HTX fair. With a (cardboard) camper van and tent, a hammock and hand-painted signs, the brand used a little brazilian flair to communicate this year’s flowery and colourful bed linens.

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The S.Oliver bath collection was less lifestyle-oriented and felt a lot more generic. Last year’s trial to push upmarket using “Selection” as a secondary label was not continued.

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One comment on “S. Oliver Home with brazilian flair @ HTX 2014

  1. Pingback: Best of the rest: ROCHAS, NAF NAF, ROY ROBSON and S.OLIVER @ HTX 2015 | Fashionable Home Blog

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This entry was posted on January 20, 2014 by in Fairs, Home Collections, Uncategorized and tagged , , , , , .
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