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IKEA makes “augmented reality” look fashionable

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In the great user-focused way of IKEA, the swedish furniture giant is introducing augmented reality together with the new 2104 catalogue.

The company launched a nice little video explaining how it works and why this will be fun.

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While IKEA’s online shop is still miles away from being an industry leader, the usage of augmented reality shows the strength of IKEA.

Source: wired.com

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This entry was posted on August 20, 2013 by in Uncategorized and tagged , .
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